All About Our Story
How we Started
“During my years in Florence, Tuscany, I became deeply immersed in the city’s rich culture — particularly its timeless art of perfumery and the delicate use of aromatic essence oils. The beauty of Florence, together with the serene green hills of the Tuscan countryside, became the inspiration behind the creation of LUCHIA.”
— Fariba, Founder of LUCHIA
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The Inspiration Behind Luchia
At the heart of our brand lies Florence — the soul of Tuscany and the origin of our pure, organic ingredients. It was here that our founder discovered an endless source of inspiration, where art, nature, and fragrance intertwine in perfect harmony.
Immersed in the beauty of the Tuscan landscape and the rich heritage of Renaissance culture, she developed a profound fascination with the art of perfumery. Through her journeys across the region, she became captivated by the delicate aromas and tranquil scenery that surrounded her — each experience deepening her appreciation for nature’s restorative power.
This passion evolved into a lifelong dedication to the study of organic aroma essences and their ability to heal, soothe, and enhance wellbeing. Observing a market saturated with synthetic and chemical-based products, she recognised the need for a purer alternative — one grounded in sustainability, authenticity, and exceptional quality.
With this vision, she sought only the finest natural ingredients, laying the foundation for what would become Luchia: a celebration of purity, craftsmanship, and the quiet luxury of nature itself.
The Difference We Make
Tailored Ingredients - Each of our distinct formulas contains its own unique set of ingredients and is tailor-made to a specific purpose. Some of our formulas promote sleep and relaxation whilst others energise and refresh.
Our products are always kind to the skin omitting any type of chemical ingredient. They are paraben-free, phthalate-free, cruelty-free, vegan and organic helping to ensure that you experience the best and safest results.
A Green Philsophy
Luchia recognises the real need for clean, natural products which do not contain chemicals that are harmful to the skin and the contribution to an underlying green philosophy.
With every product, Luchia considers its impact on the environment and oceans. That is why we only ever use fully recyclable PET bottles and as well as recyclable glass. We actively source our natural ingredients from small farms throughout Italy, including Tuscany. We aim to deliver products with the safest ingredients and highest quality, for your ultimate well-being.
Gold Standard
Luchia promotes a golden standard of quality within all of its products. We make sure to only choose the best ingredients and deliver them to you at the highest level.
This means that our green philosophy is carried through in every dimension of our process as we always aim to be honest in our approach, kind to the skin and kind to the environment.
Meet the Team
Fariba
CEO and Founder
Caring mother of two with experience living and studying Art in Florence. I developed my interest in natural formulas and perfumery whilst living in Italy. This has given me an understanding of the intricate composition of various aromas, sourced from plants and flowers.
My interest in human behaviour and psyche led me to work with young adults with learning difficulties, where I was able to support them alongside their personal growth. This is one of the reasons why Luchia emphasises the importance of wellness and self-care with its products.
Yasmin
Creative Director
Artist and Writer, my interest lies in creativity.
I curate space, build form, layer and piece together concepts and imagery as a whole. I engage with people in their environments in order to help them create a sense of balance and well-being. This holistic approach is mirrored in the ethos of Luchia, highlighting the value of natural products and their healing ingredients.
With an avid interest in human psychology, particularly art therapy, my role within Luchia is to deliver an atmosphere of wellness which can restore harmony and create moments of self-care.
Niloo
COO
I believe in understanding our human-oriented needs and creating value in our environments. Luchia reflects my strong awareness of the natural world through its use of natural, plant-based ingredients. We believe in tailoring products with your well-being in mind and we make it our core mission to do so.
I learned to appreciate the restorative role of nature during my time living in Falmouth, Cornwall. This part of England is uniquely diverse in its flora and fauna and has served as an important location for many who have learned to celebrate simplicity within everyday living.